A postcard campaigns is a common marketing tool with a lot of impact, especially when the target market has already been identified. Each postcard in the series should be eye-catching, easy to read (the message is straight forward and not lost in too much text), and entices with a limited time offer. Below is a postcard, front and back, advertising dealership websites for a reduced rate. Since visual appeal is important to many customers, displaying several website shots on the postcard became a key element in this campaign.
Every space should be utilized with the intention of grabbing or persuading a customer to contact the business. Here, next to the addressee's information, I placed a testimonial, with the client's web address. Showing the client's web address gives potential customers an additional avenue to researching the product.